10 things to think about when choosing an email marketing platform

How did you communicate with your clients when the corona virus pandemic broke out? Did you have all their emails stored in one place and were able in a few clicks of a button to:

Ask how they were coping

Inform them how you were adapting or

Tell about new services or products you were offering?

Or were you fervently wishing that you had you set up a mail marketing platform where since the beginning of time you were funneling all your clients?

Having a central place that you can easily contact all your clients is just one the advantages of having an email marketing platform. Building authority is another and nurturing your existing client base is yet another. And if that didn’t persuade you did you know that an existing client is 4 times much more likely to repeat buy from you? Does that convince you to be popping up in their Inbox with your latest offer? See article here.