Are you organising an event with multiple speakers and looking to get it to as wide an audience as possible?

In March, I was helping a networking group set up an event with 7 speakers and 30 exhibitors.

We realised our speakers and exhibitors could also be ambassadors for us so in order to get the event promoted as far as possible through the speakers we did the following some of which may be useful if you are organising an in person or online summit or conference.

1.  Create a LinkedIn event and add the speaker as a co-host (Make sure you have connected with them first on LinkedIn). The same applies for Facebook.

2.  Share the link separately with the speakers in case they miss the notification on their social media platform.

3.  Create a promotional code for speakers to promote the event  (you could also set up a referral or monetary affiliate scheme)

4.  If you are using a tool like Eventbrite to sell your tickets create a marketing tracking link code specifically for speakers (you can create as many links as you like and can then gauge how well your Facebook/Mail shots/regular email sharing is working) See their help article here https://www.eventbrite.co.uk/help/en-gb/articles/835126/how-to-create-promotional-tracking-links/

5.  Share promotional images/text/video about the event they can easily share

6.  Create customised promotional images they can share on their own social media (I am speaking at xx) (I am exhibiting at xx)

7.  Make sure they know what the overall aim of the event is, the target audience and running order

8.  For additional promo you could run a short mini LinkedIn live or LinkedIn audio event with your speaker to give a teaser of what they are going to speak about

9.    Ask speakers/exhibitors to share event details:

·         On their social media platforms

·         In their email signature

·         In their newsletter

When selecting speakers as well as evaluating the insight and engagement they can bring it might also be worth considering

1) how well known and how large a social media presence they have

If you run multiple events, it might be useful also to create a form where you can ask questions like what social media platforms they are on, what their specialist topics are and you can gather names and details for future events.

(If you are using Google Suite already Google Form is a good option.

Example of how to create a Google Form here :https://www.youtube.com/watch?v=U4TAoARyzlg&t=107s

(if you are using Microsoft Office a Microsoft Form is a good option)

If you are feeling a bit overwhelmed setting up your future event reach out to me today and book in a free Discovery Call so we can start making it happen!

You can find a list of my event services here https://www.virtuali.uk/services

Alison

Taking Your Admin Pain Away