Emails

10 things to think about when choosing an email marketing platform

How highly do you rate communication with your clients?

Emails

10 things to think about when choosing an email marketing platform

How did you communicate with your clients when the corona virus pandemic broke out? Did you have all their emails stored in one place and were able in a few clicks of a button to:

  • Ask how they were coping
  • Inform them how you were adapting or
  • Tell about new services or products you were offering?

Or were you fervently wishing that you had you set up a mail marketing platform where since the beginning of time you were funneling all your clients?

Having a central place that you can easily contact all your clients is just one the advantages of having an email marketing platform. Building authority is another and nurturing your existing client base is yet another. And if that didn’t persuade you did you know that an existing client is 4 times much more likely to repeat buy from you? Does that convince you to be popping up in their Inbox with your latest offer? See article here.

Obviously before deciding to invest in a mail marketing platform you have to know where your customer is engaging with you in the 1st place. If they are not on email and they only engage for example on Facebook or LinkedIn, then that’s the place to target them. As Andi Jarvis highlighted in this blog use your ARM to work out where your clients actually are first!

If you think yes, my target customer is on email and I want to set up a mail marketing platform there are lots of considerations to make before choosing which one is most suitable for your needs. Having a pretty interface or being free shouldn’t be your deciding factor! I would advise thinking about these 10 elements:

1.     How intuitive the platform is to use?

When you log in is the platform intuitive to use the platform or does logging in make you want to log straight back out again? Always sign up to a free trial if you can of a product to test how user friendly you find it first.

2.     Support

Sometimes we can be lured by a free product but as they say nothing in life comes for free and if a tool is free chances are you will pay instead in the hours you spend on trying to work it out. Before purchasing a product always check how much support is available –

-is there 24-hour chat bot?

-do they offer online or face to face tutorials?

-do they have a comprehensive how-to section (Xero accountancy is an example of a company with a fantastic help section) I swapped from Mailchimp to ActiveCampaign in 2020 and they had a really thorough induction programme with customer support.

3.     Integrations

This to me is one of the most important things to consider -how easy it is to integrate with a) your own website if you have one b) any ticketing tools you are using Eventbrite for example c) courses you are selling d) scheduling tools (such as Acuity or Calendly)

It would save you a lot of time and sanity to use a marketing platform that integrates with other tools you use.

How much time do you think you would save for example if when a client booked a discovery call with you in Calendly/Acuity etc. that their name is automatically added to your mailing list and you could tag them whoever you wished?

How much manual importing and risk of errors do you think you would avoid if Eventbrite automatically added names of clients who have attended events into your mailing list so you can market future events to them at a click of a button?

4.     Pricing

Pricing can be a big factor but with pricing you must always consider how much added value/support and functionality am I going to receive? As I previously mentioned I would beware of products which are totally free as they have to make their money somehow ? If you sign up to a tool for example which has no support package at the free version and you then spend 7 hrs of your own time trying to understand how to set things up. How much money have you lost rather than gained?

5.     Audience

Is it easy to import/view/filter/delete/filter names into your ‘audience list’ without frying your brain? Can you manually add a name as well as well as doing an import via a CVS file? Similarity how easy is it to export names

6.     Forms

Look to see can you easily create a form that is customizable so that you can 1) have a newsletter form on your website 2) create pop up forms for lead magnets or courses you are offering 3) create a landing page

7.     End user- friendliness

It is also worth considering how user friendly the end user finds your email campaigns/monthly newsletter to view. Do a test and send it to someone you trust and ask their critical opinion on how they see it /if it went into spam.

8.     Reporting

Crafting a beautiful email that you are convinced that your reader will just love isn’t enough, you need to hard metrics behind of :

-Delivering rates

-Open rates

-What links your clients are most clicking on

So this is another important element to check if its included or not

9.     GDPR compliancy

If you are based in the UK or selling to a client based in the UK is the software, you are using GDPR compliant? Are you allowing people to opt into your newsletter rather than only having the choice to opt out and is it easy for them to unsubscribe if they want? Mailchimp has a good section about this as well as templates, see here.

10. Templates /Workflows

What type of business do you have and what kind of templates do you want to send out? have a look to see that different mail marketing platforms offer : Ezines/simple emails/ announcements/sales promotions etc.

Lost in the maze of where even to start?

If you haven’t yet got an email marketing platform or are dissatisfied with the one you have, G2 crowd is a good place to look at for reviews for all the different platforms in terms of functionality/pricing/user friendliness.

If you have any questions about the above or:

  • have lots of client emails floating about that you would like sorted and imported into a mail marketing platform
  • want to set up an automation for example that when someone downloads a free guide from you, they are entered into an email sequence
  • just have no idea even where to start!

Don’t worry you can book a free no obligation discovery call with me.

This was just a taste, join my mailing list for more tips of check out services page on my website

August 26, 2020 / No Comments /  
Hand offering support

Do you need a virtual hand in these uncertain times?

We are in unparalleled times with the corona virus pandemic and it has turned the world upside down and inside out. I’m reminded of a quote form Colum McCann’s novel’s Let the Great World Spin ‘The simple things come back to us. They rest for a moment by our rib cages then suddenly reach in and twist our hearts a notch backward’.

The world has changed inexorably in the last few months and we can’t control what is happening, but we can control our reaction to it. What type of business owner are you in a time of crisis? Are you one who:

  • Stumbles on?
  • Moves forward with purpose?
  • Stays still?

For a lot of business owners to survive and thrive this may be the ideal opportunity to pivot your business?

I’m going to give you 5 reasons today why should use a Virtual Assistant at this time to help you grow your business and make it thrive rather than stagnate.

Now that we are forced to stay inside and calm our pace our life, it’s the perfect opportunity for us all as business owners to re-evaluate:

  • How you really want your life to look like (I know now I want to get married and have kids and work 4-hour days or even 4-hour weeks!)
  • How much free time do you want?
  • How much quality time do you want to spend with your family?
  • What type of tasks do you love doing in your business?

So if you have been saying forever, I wish I had someone to do x,y,z, now is the time to make that list of what you want to outsource and start the process of letting someone else do it !

A Virtual Assistant can help you with the following scenarios:

1.    If you are stuck and need help to move your business online

In the current climate and especially if you have been running a face to face service business or delivering a physical product you may be hesitating about what to do next and how to take your business online for example. You may need help on:

-researching online training platforms

-breaking down all the steps to create training online

-creating a YouTube channel

-doing a Facebook live

-Conducting your 1st Zoom video

2.    Help you get on top of your To Do List

If you have a never-ending do list that’s been on back burner for ages this is opportunity to get on top of it. Outsourcing time-consuming tasks frees you up to be prospecting, networking and making valuable connections.

3.     Help you retain your Sanity

Are you juggling kids/childcare/home schooling/pets? By delegating out admin work that takes one less anxiety away and in the current climate the last thing we need is additional stress!

4.    Help your pivot your business

Maybe you want to change business direction all together and that seems overwhelming. A VA help you break down the bigger picture goals into more manageable actionable tasks and help even to hold you accountable.

5.     Streamline/automate

You know the saying You Don’t Know What, You Don’t Know, well it’s true for very business owner and every day is a learning day. The beauty about hiring a VA is that typically we have vast experience across different business sectors and systems and can help you:

-sort your list of contacts

-set up Mailchimp or mail provider account

-set up an online accountancy package

So, what are you waiting for?

I’ve streamlined my business since the crisis and a updated list of my services can be found here https://www.facebook.com/pg/virtuali.uk/services/?ref=page_internal

If you need to talk through an administrative process or review your admin processes full stop please reach out and book a slot with me or contact me alison@virtuali.uk

And remember if there are tasks that you hate doing, just sit and reflect for a minute on how much time you lose with them? Procrastination time before your start it/inefficient way to do during and all that mental energy you lose which leaves you fit for nothing after which all adds up to a lot of your potential money making time lost.

Reach out today and grab that virtual hand!

June 25, 2020 / No Comments /  
Image of money growing pots

10 ways a virtual assistant will help you make money this year

Each of us has goals for our business but do you know what your overall purpose is?

I became self-employed in 2014 because I wanted to have creativity in the type of work I was doing, more flexibility but most importantly I wanted a better work-life balance. I wanted to work according to my own body clock, to go for a walk outside if I wanted at 10am, to work until midnight or not work at all! but I would wager that for 9/10 one of our main goals every year is to make more money to afford the lifestyle we want. The reasoning behind this is as unique as ourselves. Maybe you want to:

• Have more financial security for your family
• Build a bigger house
• Be mortgage free
• Work nomadically wherever the spirit takes you
• Work only when you want so you can dedicate time to your family
• Work less hours so you can time to voluntary projects which are close to your heart
• Buy a _____________(you fill in the blank as appropriate) a Ferrari/high end bicycle/ a second home/Death Star adult lego set)

Whatever you reason, outsourcing time-consuming administrative tasks to a Virtual Assistant (VA) can help you make more money and here are 10 reasons why:

1. A VA can complete an administrative task in probably a third of the time it would take you and at a fraction of the cost. Benefit=you complete more generating income
2. A VA has typically has 10 years+ varied administrative experience which means he/she may have a more efficient/streamlined solution to how you are doing something. Benefit=you complete more generating income
3. A VA concentrates on the administrative/marketing/HR tasks which you may find very time consuming and frustrating, freeing up much more time for you to reflect and work ON your business rather than being stuck in the trenches working in it. Benefit=you complete more generating income
4. Being a business owner can be very lonely so a VA you also act as a sounding board for new business ideas and helps you break them down into manageable steps which means you are not paralysed by indecision. Benefit=you complete more generating income
5. A VA typically has a breadth of experience across different sectors so may bring new business ideas to you .Benefit=you complete more generating income
6. A VA typically has a wide network so may be able to bring new contacts and ideas for partnership to you. Benefit=you complete more generating income
7. A VA can help you set up new systems so your end customer is happier, and you get more repeat business. Benefit=you complete more generating income
8. A VA can help you streamline business processes or make some obsolete which means you get more work done faster. Benefit=you complete more generating income
9. A VA frees you up to work on your strengths whereas administrative tasks may be your weakness and if you ever go to sell a business, those interested will see that you have a strong administrative system in place !Benefit=you complete more generating income
10. The fact of trusting the process and delegating work to a VA means you may be more comfortable outsourcing other tasks such as marketing/HR/finance which may also help you grow you business or take it in other direction. Benefit=you complete more generating income

I’m part of the VA heroes collaborative and we will soon be offering an e-matching service between business owners and potential Virtual Assistant (VAs).We’re starting this service as we get requests to refer virtual assistants to various businesses around Ireland and the UK all the time and we want to refer the best VAs who can offer businesses a streamlined and helpful service. Check out more here

March 9, 2020 / No Comments /  
St Valenties Day

14 reasons you might love to hire a Virtual Assistant

“How do I love thee, let me count the ways” is a line from the 43rd sonnet of Sonnets from the Portuguese, a collection of 44 love sonnets written by Elizabeth Barrett Browning.

I thought on St Valentine’s Day it was apt to list the 14 reasons why you might love to hire a Virtual Assistant!

1. Your virtual assistant is always available even if they aren’t physically sitting beside you

2. Once boundaries are established with your virtual assistant at the start he/she will stick to them

3. Your virtual assistant can be your dumping ground /sounding board for all your ideas

4. You don’t have to buy your virtual assistant gifts for their birthdays/Christmas (unless you want to!)

5. You don’t have to worry about your virtual assistant getting stuck in traffic or bad weather

6. You don’t have to think about making office space for your virtual assistant

7. You don’t have to order a computer or any office equipment for your virtual assistant

8. You don’t have to stress about setting up payroll or pension or sick pay for your virtual assistant

9. You don’t need to employ an HR consultant if things go wrong with your virtual assistant

10. Your virtual assistant will always be faithful and respect your business as much as he/she respects their own

11. As a business owner your virtual assistant understands how challenging and rewarding it is to be a business owner

12. Your virtual assistant will work hard for you

13. Your virtual assistant will not suck your mental space (hopefully) but instead free your time

14. Your virtual assistant because of their wide network can connect you to lots of other fabulous business owners

If you want to read the real Elizabeth Barrett Browning poem please find it here

And if you are a virgin at outsourcing to a Virtual Assistant,have a read of my 8 step guide on how to find/communicate/work with your ideal one.

February 10, 2020 / No Comments /  
8 step guide

8 step guide to hiring a Virtual Assistant

Hiring a virtual assistant (VA) can be lifechanging to your business but the process of finding hiring one can feel overwhelming so please read my 8 step guide which summarises:

 

1.     How do you know you need help

2.     Determining what you need help with

3.     Asking for recommendations

4.     Interviewing your potential VA

5.     Setting realistic deadlines

6.     Sharing Data

7.     Test period

8.     Communicating dissatisfaction

1.   How do you know you need to hire a virtual assistant?

  • Do you need to outsource administrative tasks but don’t have resources to hire a full time PA/admin support?
  • Are you struggling in a day to manage your To Do List mainly due to all time-consuming administrative tasks you have?
  • Do you need to outsource administrative tasks but don’t have resources to hire a full time PA/admin support?
  • Do you need to outsource administrative tasks but don’t have physical space to house a full time PA/admin support or don’t want someone intruding in your space?
  • Do you need someone you can trust implicitly with confidential data related to your business /personal life but who you don’t need to spend hours training?
  • Do you think your time would be better spent concentrating on growing your business rather than on administrative tasks?
  • Is your work time eating increasingly into your private time?

If the answer is yes to one or more, you need a Virtual Assistant in your Life!

2.   Determine What you Need Help With

If you are feeling overwhelmed in your business have a look at the Eisenhower Matrix and work out which tasks you can 1) delegate 2) delete 3) complete yourself now 4) complete yourself later. Once you have worked out tasks that could be completed by someone else break them down into categories 1) admin 2) marketing 3) sales 4) HR etc. and then you will have a clearer idea of who you need to find to help you.

3.   How to find a VA who is a good fit

Once you have identified possible administrative tasks that you can delegate out, then it’s time to look for a VA with the right skill set to complete them. Start by:

  • Asking fellow business owners for recommendations.
  • Ask in your local business networking group,
  • Make a post on LinkedIn
  • Ask around in your local coworking space as often you will find VAs working there.

I for example work from the Loft Space, but have also visited and will be running a workshops along with the VA Heroes in 2020 in the Hub coworking space in Newry and at the Hive in Magherafelt.

4.   Meeting your potential V

Once you have identified a potential VA its time then to ‘interview’ them to make sure they have the skills you need, share your values and most importantly that you think they have a personality you can work with. You can arrange a Zoom/ Skype call or if in the same country a face to face coffee meeting. Whatever the format, be sure to think in advance of questions you want to ask them and be clear in

  • Your expectations
  • Your budget
  • Timeframe that you need them for
  • Turnaround of tasks
  • Preferred communication style (email/phone/project management tool system)

Remember like every strong human relationship it is all about communication, honesty, respect and a bit of give and take.

5.   Setting realistic deadlines with your VA

Once you have found a VA you like and think you can work with, then you can determine together

  • What you want them to work on
  • How many hours you need

For every task you set, set and communicate a deadline but be realistic and give advance warning if you know a big project is coming up. Remember VAs often have several clients at once so even though we strive very hard to make you feel that you are the only one, we have multiple deadlines to meet.

6.   Sharing Data

Sit down and think all of the necessary information and systems your VA will need to operate seamlessly within your business . During several periods of my life I’ve temped in businesses where I’ve been parachuted in knowing nothing about the business and expected to be operational immediately. Being a VA is the same we have to learn very quickly the tone and style of your business and values that you hold dear.

If a VA is scheduling social media posts for example you will need to give them access to your social media accounts, logos, brand colours etc. Any VA worth her /his salt will also be thinking ahead and making a list of items they need from you.

7.   Test period

Delegate one task to your new VA to see how they complete it, then give additional tasks and responsibility as you are happy with their outcomes. You will find that experienced VAs will often identity other areas in your business that you might need help that you weren’t aware of. Then regularly review how things are working.

8.   Communicating dissatisfaction

It’s then equally important to communicate with your VA if you don’t like a) how they are completing tasks b)frequency of their communication with you c) how they are communicating d) when they are communicating e) tone of communication or e).

Virtual Assistants complete work remotely and using the best technology out there but remember we are still human and like every human if we do something wrong but aren’t told then we can’t change .You may also have to accept that a VA has a better way of doing something so trust their experience that is after all why you are hiring them isn’t it?

Finally, I understand that hiring a VA and giving over some of the reigns of your business can be very scary and I know this because I’m a business owner myself as all VAs are. Relinquishing control is not easy but at the same time ask yourself this, if it is only you working in your business how can you ever expect to grow your empire or how much can you achieve alone?

If you have any fears or questions still about hiring a VA please don’t hesitate to contact me

VirtuAli Administrative Solutions

Email Alison@virtuali.uk

Mobile. 077962 40677

December 8, 2019 / No Comments /  
Image of Garden Rake

List of Top 5 Admin Tasks to Keep on Top Of

How did you start your last bank holiday? Did you start it by cleaning something? I think UK residents in particular have this obsession that with every Bank holiday we must clean out shed/house/garden/car (delete as appropriate) before we can actually relax and unwind!

My sister lent me her power hose with the wise words ‘Be warned it’s addictive and you’ll want to clean everything’ to which I laughed but she definitely had the last laugh because I hosed literally everything in sight. Next-door’s cats only just had a narrow escape!

Have you ever wondered why in business you can’t be as enthusiastic about ‘cleaning’ or streamlining your administrative processes as you are in life outside the office? I think there are several reasons for this:

  1. The thought of starting overwhelms you to the point that you block yourself and don’t start
  2. You think it’s going to take much longer than it actually will, so you refuse to find the time
  3. You actively hate administrative tasks, so you do everything else first

There is a simple remedy however to this constant putting off which requires 2 things from you 1) making a list of what needs doing 2) doing it habitually

Think about the simple tasks in your business that you could ‘clean’ every month that would help you keep on track and ahead of the business competition. If you don’t know what your profit and loss is at the end of each month, or your audience engagement, or you are spending hours searching for emails never assume that your competitors are in the same situation!

There are 4 pillars to every business 1) financial 2) sales 3) operational and 4) marketing so make sure to put effort into all of them

5 Tasks to Keep on Top of Every Month:

  1. Email or Download any receipts related to business expenses to one folder so you can find them easily and don’t have to go hunting through 1000’s of emails at financial year end
  2. Reconcile your bank transactions in your online accountancy package at least once a week so you have a realistic view of your profit/loss at every month end
  3. Create a segment in your Mailchimp account to weed out those with 2 star or less interaction so you can either delete or send a dedicated marketing message to them
  4. Set up rules in your Inbox to move emails to certain folders, set up flags to remind you to do things and regularly delete actioned emails (Check out Wendy Cree’s article on Inbox management)
  5. Make a calendar appointment (and stick to it) to have a coffee with your staff members if you have hired staff to see if they have any concerns. If you are a freelancer lift the phone and catch up with that client, you haven’t heard from in a while to make sure everything is okay and if there are tasks you could be helping them with.

Not everyone is at the stage of their business to outsource tasks but remember you can hire a Virtual Assistant for a set budget of the hours a month you can afford.

If you are in the position that you don’t have a) an online accountancy package b) a CRM system to store your contacts c) an online automated marketing system such as Mailchimp or Convert kit please drop me an line and I help you set them up or point you in direction of experts in these areas.

For more tips on how to be productive in your business and more in the neutral zone of ‘whelmed’ rather than overwhelmed all the time, please sign up to my VirtuAli newsletter .

 

August 28, 2019 / No Comments /  
Image of a microphone and caption 10 top questions to ask if you are a guest speaker

Top 10 Questions to ask if you are a guest speaker

Did you know that the best way to raise visibility about your business is to speak about it? Whether it be in front of a live face to face  audience or online and to gain trust by sharing your knowledge? Have you been turning down opportunities to speak at events as you are too nervous or  feel too ill prepared? Are you uncertain of  what questions to ask in advance?

They say that fear comes from the fact that are you are not in control and don’t know what’s happening so these tips will hopefully help you be more prepared and alleviate that fear. By being more prepared you will also have more time to really adapt your topic to your audience and feel more confident in what you are delivering.

I was asked to speak at 2 events within the last 4 weeks and I thought it useful to put together these tips to make sure you are armed with as much information before you start.

If you are contacted by an organisation, local council or event planner to speak at an event, here is a list of top 10 Questions to ask if the organiser hasn’t detailed it in their brief already:

  1. Who the target audience is
  2. What your message should be
  3. How long you are expected to speak for
  4. How many attendees are expected to turn up
  5. If there are other speakers speaking before or after you
  6. If there are certain topics you should stick to
  7. If there are any special dignitaries in the room you must address
  8. At what stage the audience is allowed to ask questions
  9. What the setup is -do you have to bring your own laptop, or should you email your presentation in advance
  10. What equipment you need. Cables (HDMI/Mac) /handheld mic/clicker etc depending on how much you intend to move around the room

 

Blow your own Trumpet

Man blowing trumpet in concert

Blow your own trumpet

Remember as this is also a fantastic opportunity to raise awareness of your own company so bring branded material with you: business pop-up, leaflets, business cards or small corporate take-aways and ask to distribute on the seats in advance.

Ask the organiser to give you an image of the event so you can share on your own social media platforms.

Leave out a paper questionnaire to ask the audience what they thought about your presentation and giving them the option to meet with you for a one-to-one consultation etc.

Value your Own Worth

Don’t be afraid to ask if there is a budget even if it’s only to pay your travel expenses. If you calculate preparation time, the time you are out of your office and the time travelling it can quickly mount up. It’s always your call if you want to ask for remuneration or not as you may feel in the long term it’s a win-win situation that is worth the time invested!

Put yourself out there

Since setting up my own business, I’ve accepted several opportunities  to speak about being a virtual assistant and how I became self-employed. I’m always surprised how many months later someone will call me and say I heard you talking at such a such event. Running your own business is one massive learning curve so why not share any tips you can with others and help inspire others? The late Dennis Norden used to say ‘It will be alright on the night’ but you want it to be more than alright don’t you? Plan as much as is feasible. Order that pop-up and leaflets now and get your vocal chords warmed up!

If you want to overcome your fear of public speaking in 2019 check out this workshop happening 28th Feb in Belfast https://www.eventbrite.com/e/how-to-find-and-increase-your-confidence-about-speaking-in-public-tickets-54165531563?aff=eac2

If you need help researching speaking opportunities or locations don’t hesitate to contact me as that’s 1 of many tasks a virtual assistant can help you with!

Image VirtuAli Alison speaking ABC Connect event 16 Oct 2018 in F E McWilliams Gallery N.Ireland

Alison speaking ABC Connect event 16 Oct 2018

January 2, 2019 / No Comments /  
Image of clocks and a hourglass

How much time do you have?

Recently, I was on holiday and when I arrived at my destination there was a copy of Mitch Albom’s book The Timekeeper in my room. I’ll let you read the story yourself, but the book is all about man’s obsession with time. How many of us tortured our parents or teachers with ‘What time is it’? or ‘Are we nearly there yet’? Think of all the games we played as children concerning time. One of my earliest memories at school for example was playing ‘What time is it Mister Wolf’? As adults we have time constraints put on us, but we are also very adept at putting them on ourselves.

 

 

What time is it Mister Wolf-children’s game

Once Upon a time

Once Upon a Time there was The Speaking clock (this service still exists!) where you phone a number and a human voice tells you the time. I have a 3-yr. old nephew and I could just imagine his reaction if I told him to phone the speaking clock to be told the time.

Nowadays, there is no way of escaping telling the time. Every device we own is constantly flashing it at us. Not only can our devices speak to us and tell us the time, but they also remind us

·        where we are supposed to be

·        what we are supposed to be doing at that given time.

·        how many calories we have burnt in between, and the new Apple watch monitors your rate heart too!

 

Slave to Time

Are you a slave to time?

Time is our most precious commodity and many people joke you never go into a graveyard and see written on someone’s grave stone ‘I wish I’d spent more time in the office’!

But are you using it to its full advantage?

Are you filling your days with things that you actually enjoy doing or want to do?

Or are you filling it with time-sucking administrative tasks? 

Could you outsource those time-consuming admin tasks to a Virtual Assistant like me so you can concentrate on 1) the strategy for your business 2) making new business connections?

The range of services that I provide is listed on my website . This list is by no means exhaustive and every business has a different pain point so don’t hesitate to contact me for a free initial 1-2-1 consultation.

 

 No-one can conquer Father Time but there are things you can do to ease the time you have:

·         Try not to measure out every second of your life. Leave time for relaxing and for emergencies and this may seem counter intuitive but set aside some time when you are doing nothing! Be that staring at the sky or the ceiling or simply Being

·          Implement Limits. If your children or partner or relatives are constantly reprimanding, you for spending too much time on the phone then guess what? you are spending too much time on your phone! There are lots of apps now you can install to track how much time you are actually spending and will impose limits on you, so you can spend quality human 1-2-1 interaction time instead. Check out Moment for Iphone and QualityTime for Android

·         Mind your Time. If you don’t hold your time precious no-one else will either. All those free ‘can I just pick your brain’ coffee meetups add up. Suggest instead speaking on the phone or doing a Zoom or Skype call so you can still see each other, but just remotely!

·         Engage yourself in an activity where you actually lose track of time. I love reading where I can lose myself for hours at a time . I also did house arts painting class with The Art and Design Factory recently and that’s another fantastic way to lose yourself totally (I didn’t drink the whole bottle of wine in front of me by myself by the way:)).

Alison painting her first watecolour

House Arts-Art and Design Factory Painting Class

 

Making Space for Time     

I worked on the client side of a construction project for 5 years and there was a lot of consultancy work around a dedicated creating space for different tasks and for different teams. Every year I try to take 4 days in a row where I go way somewhere quite remote by myself and just have time for me with no plans other than getting to my destination. I love places with big wide-open skies where you can let your mind roam free and have literally the space to think. Obviously, we can’t jet off every time we need the head-space to think, so create a space closer to home. Change your habits and have your breakfast in your local coffee shop or do as I do now and work once a week out of a co-working space . Often when you are in a different environment you are motivated to be creative and suddenly lose that writer’s block that was suffocating your latest blog or podcast content.

 

Wishing your Time Away

I attend yoga once a week and the teacher always starts the class with the warning if you are doing something and its painful then you are not doing it right!

The tagline of my business is ‘Taking Away your Admin Pain’ so if painful time-consuming admin tasks are stopping you concentrating on high value strategic tasks contact me today to discuss how you can outsource them.

No one can turn back time so don’t live to regret those moments never taken to attend a child’s school pantomime, to travel to the back of beyond to a friend’s wedding or to pack your bags, switch off your phone and just forget time exists for a week!

Alison-VirtuAli Admin Solutions Email: alison@virtuali.uk T: +44 (0)77962 40677

    

Image of business card with caption

VirtuAli Admin Solutions-Taking your Admin Pain Away

September 26, 2018 / No Comments /  
View across Lough Neagh

Focus, Focus, Focus

A few Saturdays ago, I cycled from Moira to the edge of Lough Neagh (largest freshwater lake in the UK) (approx. 8 miles*this is important as you read further) and ever the eternal wanderluster my first thought when I reached the shore was I wonder what lies across the Lough from where I was standing? Having been at a charity table quiz the night before for another local adventurer who is walking the entirety of the Lough to raise money for Moira Committee of Cancer Research UK, I got to looking at the map and dreaming and then before I knew it I had signed up to the cycling challenge the Lap of the Lough at end of August!

Starting any sporting challenge is a bit like starting out in business. You THINK you have what takes to do it:

You think you have the mental reserves

  • You think it won’t cost that much and you have the financial reserves
  • You think you have the support of family and friends
  • You think you have a strategy in place to get up and go for it

But you are not sure and its only when you actually start that you realise that you need all of the above elements x1000 and a more robust action plan than you thought!

 

Think Big

When starting out you can’t really imagine the amount of data you will quickly start to accumulate through email contacts, web contacts, invoicing, business cards etc. so at the very outset its invaluable to Think Big. To visualise down the line:

  • when you have built an email list and when you are sending out those monthly newsletters how now at the start to best capture people’s data
  • when you are sending out surveys how best to collate the information in a meaningful way
  • how to collect data that integrates easily, with your marketing system/your reporting system/your Invoicing system
  •  how other people can easily access information simultaneously. You may be a solo-preneur when you start out but 5 years down the line you may be a team of 5!

 

focus, focus, Focus

I have a 10-week training place to get ready for Lap of the Lough which is do-able. When you are starting out in business it is very hard to know what to focus on as you are juggling so many hats. Do you need to focus on marketing, on sales, on the processes, on the networking? To be truthful it’s a little bit of everything. When I started out I really struggled prioritising the marketing of my business as my client work came before all else but then learnt you always have to be marketing it at the same time otherwise you may have no clients! Since January of this year I’ve been doing Louise Brogan’s Social Bee Academy which has been invaluable. It has taught me the importance of valuable content and not to be afraid to experiment, to make videos, to do a Facebook live, to start an Instagram account. To build your audience and to automate your marketing as much as you can.

 

Pare it down to the essentials

I’ve been training of a few weeks now and at the start when I went out I had lots of STUFF with me-a jacket, a little backpack, food, another wheel (joking) and now I’ve streamlined it down to a little holder where I can store my keys and my phone, removable sleeves and some energising nibbles along the way. Talking to seasoned cyclists has helped me streamline and carry a lot less weight physically which also helps mentally! A very painful trip about 8 years to Accident and Emergency in Luxembourg city taught me never to carry anything in your pocket. As the weeks go on I’ve streamlined down and so running your business should be the same. In the beginning, you may have lots of excel sheets and data flowing everywhere but as you grow you will find that you develop systems to work more efficiently. As you grow, you get smarter and pare it down to the essentials!

Anyone who has ever been an Office Manager/an Executive Assistant/PA will tell you if the office falls apart the day you are not there then you have failed at your job because your job is to put processes in place to make sure even when absent the business can still run smoothly.

 

Long road home

I didn’t own a car until 3 years ago and used to cycle, walk and commute by public transport everywhere so deep inside I know I can cycle 97 miles in a day even if my brain and body make be screaming that I can’t! As it turns out Ardboe (48 miles anti clockwise) is pretty much opposite Gawley’s Gate . My brother in law is from close to there so worst-case scenario if I can cycle that far and then stop in Lavery’s pub for a pint all will not be lost!

My bike is actually called a Focus so if that isn’t a sign I don’t know what is!

So, if you are just starting out in business or you have been going for a little while and find you need help:

  • organising the data you do have in the most intelligent way
  • putting systems in place
  • streamlining your existing processes#
  • or simply just focusing!

Please don’t hesitate to contact me here on LinkedIn, via my website www.virtuali.uk or via my email alison@virtuali.uk. I will be in the office and if I’m not you know I’m out putting the practice in for the 90+miles I’ve yet to cycle! You can follow my progress and sponsor me here : https://give.everydayhero.com/ie/lap-of-the-lough

 

July 10, 2018 / No Comments /  
Female taking notes at meeting

5 reasons to hire an independent, neutral note taker

While the Clergy only has a 0.81% probability of automation, according to data from the book “The Future of Jobs” the author believes even algorithms might one day replace the ordained! Earlier this year I attended one of the ‘Banter series’ at the Bullitt hotel entitled ‘The Robots are coming’ there is no doubt that artificial intelligence is here and growing at a rapid rate.

At the event there was a very lively discussing about artificial intelligence and jobs it will replace in coming years especially in manufacturing and supermarket sectors but equally about the ‘soft skills’ that robots can’t replace. I attended this event with one of my fellow Belfast PA Network committee members. Both Lorna and I can do our jobs because of cloud based technology, apps and smart devices but more so because of our emotional intelligence and emotional intelligence is something that can’t be taught to a robot (at least not yet!).

I read an article about a year ago about how the art of making locks was going to be lost because of smart technology and on Friday past I saw an advert that Yale have made a key-less smart door lock for residential use so no more dramas of broken or lost keys!

 

broken key in lock

broken key in lock

Technology for conducting meetings

There have been so many advances and there is so much technology available now:

-to conduct virtual meetings with platforms like Zoom, GoTO, Webinarjam

-to record minutes (smartphones, business multi-way Skype calls, video conferencing etc).

-to transcribe minutes allowing you to listen at a slower pace and hotkeys on your keyboard to allow you to pause/fast forward etc.

-to translate into foreign language (#caveat here as a foreign language student I state that no technology is smart enough yet to pick up on the nuances of language)

I often take minutes at HR Investigations and Committees meetings and despite all these advances, technology can’t teach you:

·        How to interact with people when you enter a room

·        How to let someone pause if they are upset or people are talking over each other

·        Technology can’t decipher voices if the recording device is placed next to someone rustling papers!

5 advantages of hiring an external independent minute taker

Whether you are the Chairperson of a Board of Directors/Committee or conducting a HR investigation, here are 5 advantages of letting someone external and independent take minutes for you at a meeting:

1.   Allows you to really concentrate on what is being said in the room

2.   Allows you to really concentrate on what is not being said and body language of others which may be just as important!

3.   Forces you to be succinct so that actions are clear to everyone

4.   Gives you the time after the meeting to follow up action points rather than losing hours typing up minutes

5.   As I’m independent and neutral meeting participants are often more comfortable speaking openly than if the minute taker is part of organisation

So, if you are on a Board of Directors on Committee and need someone neutral, professional and trustworthy to help take minutes at any kind of meeting please get in touch today. The Robots are coming but they can’t replace everything yet!

April 13, 2018 / No Comments /  
Image of virtual assistant

5 Reasons Why You Need A Virtual Assistant For Your Next Event

Delighted to be a guest blogger for Get Invited on the topic of organising events and why it’s a good idea to outsource admin tasks to a Virtual Assistant. Article published here. 

The ticketing platform Get Invited helps you make money from your events by offering flexible ticketing, beautiful customised event pages, ticket scanning app, and so much more.

Content here:

Are you organising an event?

Are you feeling overwhelmed with the administrative tasks you’ve to complete?

Are you having nightmares that the venue double books you?

Are you afraid that our exhibitors or speakers cancel last moment?

Are you anxious that people turn up who haven’t registered or worse of all no-one turns up at all? If so don’t fear VirtuAli is here!

With every event, comes a lot of admin! There is the back and forth with the venue, the exchange and negotiations with participants on the night, drawing up email lists, collating information for marketing material, getting information out to the public and pulling the agenda for the night together; so you need someone with strong organisational skills to coordinate it all.

In my work as a Virtual PA and in my own community, I’ve been involved behind the scenes in organising a wide variety of events. You name it I’ve done it! Everything from Strictly dancing fundraisers, to the launch of new networks, anniversary events, bake-offs between community leaders, helping at farmers markets and chairing monthly meetings.

Whether it be inaugurating a new building or making sure people know the difference between the Argentina tango or the Viennese waltz, there are a number of factors common to the management of all events.

Delegation
You may think you can, but the simple truth is you CAN’T DO everything! You can’t be on top of the marketing, the administration and have the headspace to plan what it is you really want to do. Focus on the things that you are good at and OUTSOURCE the rest.

Communication
Make sure you have a system in place that no matter how many people are involved with the planning of an event that you ALL have ACCESS to the same information so that means not saving essential updates to your Desktop!

You can share documents in Google Drive or have a shared Dropbox or use or a collaborative tool such as Trello, Asana or Slack. Regular updates to whomever you are collaborating with are also important so you are all on the same page.

Have regular meetings with all players either face-to-face or via one of many online video conferencing platforms that exist such as Zoom,  Skype for Business  or GoToMeeting.

Preparation
Think of all eventualities! Have a backup plan in case your speakers don’t turn up on the night, in case there is an emergency fire drill, in case the next storm arrives in full force. By hiring a Virtual Assistant (VA) you can outsource the time consuming nitty gritty admin work to someone else leaving you the time to concentrate on the tasks that you are good at.

 

Image of Text Keep Calm and Hire a Virtual Assistant

Keep Calm and Hire a Virtual Assistant

 

 

 5 Reasons to budget for a Virtual Assistant for the organisation of your next
event:

  1. You can ask a VA to research availability and rates of venues and liaise with providers over contract details, catering, special requests and final numbers
  2. You can rely on a VA to streamline the way you are selling tickets for your event –by suggesting ticketing platforms such as Get Invited which simplifies how you sell tickets and interact with your customers
  3. You can task a VA with the marketing and advertising of the event, helping you to write a description of the event, create flyers, source advertising streams and schedule posts on social media channels such as Facebook, Twitter etc.
  4. You can leave the time-consuming task of coordinating people, organising meetings and gathering all necessary information to someone else.
  5. Communication after the event is as important as before and during, and a VA can also help you send out a satisfaction survey or collate the results of surveys taken during the event.

What Skills can a Virtual Assistant bring to your event?

By hiring a Virtual Assistant, you are assured that you will have someone on board, who:

• quickly gets up to speed with what is happening
• has the experience to know what questions to ask in advance and is able to predict problems
• you can bounce ideas off
• you can hire for a pre-set number of hours or days a month to help with the planning

The beauty of being a Virtual Assistant is that all this can be done remotely with a laptop anywhere in world but flexibility and added customer value is also very important.

Hiring a ‘virtual’ assistant doesn’t mean that you can’t also have someone to be physically present on the night or before the event.  In the run-up to events, I’ve taken minutes at coordination meetings. On the day of the event itself, I’ve often helped on the registration desk or with room set up. Sometimes as an event organiser to calm your nerves, you just need the simple reassurance that there is an extra set of hands on the night, right?

So, for your next event when working out the scope and the resources make sure you budget in the cost of hiring a VA to save your precious priceless mental energy along the way. You won’t regret it!

About The Author

Alison owns VirtuAli and has over 15 years experience helping businesses and entrepreneurs with everything from administration to sales and event organisation.

5 Reasons to Hire a Virtual Assistant for Your Next Event

 

March 28, 2018 / No Comments /  
project administration

I love it when a plan comes together

Do you have a project that you have just started but are feeling overwhelmed with the administrative tasks that you need to complete it? Are you organising an event and having nightmares that your guest speakers lose their voices on the night? Or just beginning a new network and worrying about gathering all client data, updating lists, coordinating dates etc.? If so don’t fear VirtuAli is here!

This September, I felt like my whole life was one long event as I was so heavily involved in organising them. As President of Lagan Valley Toastmasters, we had a fundraising Night at the Races which luckily for us experienced Donal O’Neill from Mulsanne Casinos/Trackskills compered for us. I also helped to launch the ‘Know your Food Series’ of workshops at Donaghcloney Community Garden to try and connect people back to food and to teach how easy it is to grow and cook your own food.

Since June, I’ve been involved in the organisation of the 30yr anniversary event of the founding of Moira Cancer Research Committee and our sold out Strictly event is happening now on 27th October. 400 attendees-you can watch live on our Moira Cancer Research Committee Facebook on the night!

I was the Project Administrator on the construction of the European Investment’s Bank new building from 2005-2008 and the most stressful event I’ve ever been involved in organising was the Inauguration of the building in June 2008 to which the Grand Duke of Luxembourg was invited as well as Jean-Claude Juncker (then Prime Minister and Finance Minister of Luxembourg). Events can be stressful enough but when you’re not sure the building is going to be ready on time-well that’s a fairly significant factor!

Whether it be building a new building, launching a series of events or implementing a new technical tool or CRM system, there are a number of factors common to the management of all projects:

Delegate, Delegate, Delegate

You may think you can but the simple truth is you CAN’T DO everything! You can’t be on top of the marketing, the administration and have the headspace to really plan what it is you want to do. Do the things that you are good at and OUTSOURCE the rest. I learnt this the hard way in September and often by not delegating especially within a work environment or Committee you are denying the opportunity to let other members of staff develop their skills.

Communicate

Make sure you have some kind of system in place that no matter how many people are involved with the planning of an event that you ALL have ACCESS to the same information so that means not saving important updates to your Desktop! You can share documents in Googledrive or have a shared Dropbox or use or a collaborative tool such as TRELLO, ASANA or SLACK. Regular updates to whomever you are collaborating with are also important so you are all on the same page.

Preparation

Think of all eventualities! For all you Game of Thrones fans in season 8, you will remember Little Finger telling Sansa, “Fight every battle, everywhere, always, in your mind.” The same is true in making a project become a reality. Have a backup plan especially for events in case your speakers don’t turn up on the night, in case there is an emergency fire drill, in case Winter comes in full force as it did on Monday!

So, if you have a project coming up and that can be everything from launching an event, forming a new network, a coaching programme or even an artists or architecture competition and you know that there will be a lot of admin tasks and coordination needed in the background to make it come to fruition, Let me Take your Admin Pain Away so you can concentrate on what you are good at!

October 23, 2017 / No Comments /  

Implementing a CRM system to help you now and in future

As a Virtual Assistant, I’m often initially approached by micro-business owners to alleviate whatever admin burden they have: entering data, cleaning email lists, formatting reports etc. Often as I get to know the client and their business better, the value added actually comes from analysing their administrative systems and seeing if their life could be simplified by implementing new ones or in some cases even making certain systems obsolete.

With aftershocks of the Brexit decision of 24th June 2016 still rippling around the world maybe this is the right time to look inside your own business and see what improvements you can be making to admin systems and procedures so that you are working at your most efficient not only now but also to prepare for the future, whatever that might bring…

CRM

One of the most common ways to improve business efficiency is to implement a CRM system-what does that stand for again? yes, Customer Relationship Management. There are countless systems out there with new ones popping up every day. I’ve tested Nimble, Zoho, Insightly, Wave Accounting, Xero, InfusionSoft. I find that g2 crowd have a very good analysis page: https://www.g2crowd.com/categories/crm but before implementing any new system in your business, there are several questions you should always ask yourself:

Do you really need it?

  • What do you want a new system to do? – do you want it to track sales? – to manage emails?- to track and create Invoices ?- to manage tasks/contacts -to create events? all of the above?
  • Are you set up as a partnership/sole trader/limited company/not for profit/other? (if you are a social enterprise/not for profit organisation you can get discount on some CRM systems/Office 365 etc.)
  • Which type of operating system do you have on your mobile phone and if you are in a  partnership does your partner also have the same type of operating system or different (Apple, Windows etc? )
  • Which device do you think you would log in from most frequently? Phone? Tablet? Desktop?
  • How many licences do you think you will need? What is your current headcount and do you intend to grow?? (every package has a different licence allowance)
  • How much do you intend to grow your business by?
  • Do you have an accountant already that needs access to your system?
  • How computer savvy are you? Do you think you will need customer support? Should this support be just online or perhaps always by telephone? Would you prefer to have someone local at hand just in case?
  • Lastly how much can you afford to spend? This could also be the 1st question but depends on the above and also how much free time you will save if you have an efficient system in place

 Master User

I was talking to John from Xperience Group recently who said there always has to be one person in an organisation who really champions the use of any new software and who gets everyone else on board and I think that is really true. In my last workplace, we totally re-organised our document management process and it was one lady who really took that on-board and trained everyone else how to do it

2 Heads are better than one

As I have worked in companies ranging from 3 to 1803 employees, I have used lots of different software packages from entering carpet orders at Ulster Carpets, making hotel reservations at Belfast Welcome Centre to following up with staff mid and end year appraisals in European Investment Bank.Sometimes you really can’t see the wood for the trees and it helps to have the advice from someone external to your business

In Northern Ireland, there are also several companies that provide expert advice /support on IT issues and implementation of Office 365 such as Helios http://heliosit.co.uk/ and Xperience Group https://support.xperience-group.com/. If its cloud-based accountancy you are looking for you can contact Accountsify http://accountsify.com/ .

Taking care of the present

There is a stance in yoga ‘warrior pose’ where you stand deeply rooted in the present trying not to lean too far forward (to the future) or too far back (to the past); my yoga teacher is always telling me off for leaning too far to the future. So as a small business owner now as summer is upon you, maybe its time to pause in the present and reflect how you make your business the most efficient possible before September is here again. If you need some advice or just a second pair of eyes to reflect on how to do this, please contact me today to see how I can help www.virtuali.uk

As Charles Darwin said: ‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’

Article published LinkedIn 7th July 2016

https://www.linkedin.com/pulse/implementing-crm-system-help-you-now-future-alison-matthews

 

 

March 14, 2017 / No Comments /  

Top reason to hire a Virtual Assistant in 2017

One word sums up the reason to hire a Virtual Assistant rather than a full-time admin member of staff=uncertainty!

Uncertainty:

1.      Uncertainty of Brexit and what it will mean for us especially in Northern Ireland with hard border issues

2.      Uncertainty of what our neighbours to the left and right of us will do or say and global impact that has on us

3.      Uncertainty of our own government and whether election results tomorrow will make a positive change to all of us

The media is awash at the moment with negative vocabulary –uncertainty, catastrophe, disaster, terror. Crocodiles !

Whatever motive our former First Minister had in using this imagery, it’s interesting that in fact, the crocodile is one of the few animals that are still roaming the earth 200 million years since their beginning! They have been in existence since the time of Dinosaurs but unlike Dinosaurs, they have learnt to adapt to survive. (I’m not making any political analogies here but just stating anthropological facts).

Crocodilian instincts

Savvy business owners likewise learn to develop a thick skin, to adapt to their environments, to use all their senses, to learn as crocodiles do to avoid clashes with known or potential predators –you have to adapt to survive!

So if you are a business owner who at this moment of political turmoil are:

-downsizing

-have a hiring freeze on until situation is clearer

-want /plan to grow

Think about hiring a Virtual Assistant so you still have the administrative support you need but who you can hire on your terms as and when you may need it.

Opportunity knocks

Despite all the uncertainties at the moment, don’t make the mistake of putting your business on hold now and letting it go stale- rather think about opportunities because there are much wiser crocodiles out there who certainly will be doing just that and going from strength to strength by-

-thinking of moving to a different market

-diversifying products to survive

Abraham Lincoln said

Best way to predict your future is to create it

it’ which is very apt given the elections in Northern Ireland tomorrow so I hope you vote for the future that you want for your business and personal life and in the meantime while we are waiting for government to set itself up again hire a Virtual Assistant to put the admin systems and help in place to keep your business thriving.

Virtual assistant/administrative support/online PA/

Published LinkedIn March 2017

Top reason to hire a Virtual Assistant in 2017 | Alison Matthews

March 7, 2017 / No Comments /  

Are you the stumbling block to your own success this year?

Stumbling blocks or stepping stones

 

January is often considered a dry month after overindulgence of every kind in December. However, there is one thing that you should budget for in this New Year and that is a Virtual Assistant (a VA) and before you say ‘I can’t’ because:

1) I can’t afford one 2) don’t have time to train someone 3) don’t have space 4) don’t want to share confidential information 5) don’t want to delegate as my business is my baby, hear me out:

1. Budget:

If you are hesitating in hiring a Virtual Assistant, remember you can hire ONLY for hours that you want -you can set aside a specific budget or so many hours a month so you aren’t landed with a huge unexpected bill and you have the extra guarantee that hours worked for you will be fully productive. The unique value of my product is that you will make more money be hiring me as you can concentrate on things that you are good at and charge accordingly. You will also have extra time to look at how to grow your business rather than being stuck in admin nitty gritty.

2. Time:

I have over 15yrs admin experience across a variety of fields and as I have worked in offices from 2003 employees to 3 from Banks to hardware stores, I’m used to being thrown into the deep end and have learnt to adapt very quickly so I’ll be operational without too much effort on your behalf.

3. Space:

Usually I work remotely ‘virtually’ from my own office so I don’t add to your running costs or encroach on your space but if you need me physically in your office once a week or once a month to file and to do tasks that really can’t be done remotely, we can arrange that depending on your business needs.

4. Confidentiality:

Half of my working career I’ve spent as PA to high-level CEO’s. During that time, I’ve always ensured that any confidential information that passes my desk only passes my desk and nowhere else. When signing up a new client I include a confidentiality clause in the contract and make sure that my own systems to store information are as secure as possible.

5. Delegation:

Sometimes you have to let go of your business a little in order to see what is really happening. We are all creatures of habit, I often try to change the direction I walk around the park when going out for a walk, swim in a different lane in the pool, don’t plan every single detail before going on holiday because changing even a tiny thing gives us the chance to see the world with new eyes.  Value of hiring me as a Virtual Assistant is that I’ve gained invaluable industry experience across a range of sectors so I can bring a fresh perspective to the way that you organise your admin systems and hopefully will be able to streamline some aspects for you. As I love helping people and seeing new entrepreneurs springing up, I will always take a genuine interest in your business and how to grow it. If you are growing then so I am!

If you spent more than half of 2016 running around like a headless chicken-my former boss in Luxembourg used to joke that I had the uncanny ability to keep my head when everyone else was losing theirs!-maybe its time to turn the stumbling blocks you have in your head about hiring a Virtual Assistant into stepping stones and guarantee yourself success for the year ahead.

 

https://www.linkedin.com/pulse/you-stumbling-block-your-own-success-year-alison-matthews

Article posted on LinkedIn 9th Jan 2017

 

January 9, 2017 / No Comments /  

10 reasons to hire a Virtual Assistant at any time of the year!

Christmas is just 4 weeks away and it’s official, it’s up there with divorce, moving house and changing jobs as the sixth most stressful life event. As individuals 86% of us say they find buying presents difficult and 65% find Christmas shopping a stressful event but is your stress even higher if you are a small business owner worrying about all work you have to do before year-end and sales you will make before the January slump hits?

I’ve worked in very fast paced environments where in the lead-up to Christmas everyone was working flat out but also playing hard so as soon as Christmas holidays appeared and adrenaline they’d been running on stopped-they were struck with flu and spent all holiday in bed. Don’t let that happen to you, outsource time-consuming tasks to a Virtual Assistant like me today so you can spend quality time with your loved ones come 25th December! Examples of tasks I can complete are as follows:

  1. Project administration need help with a specific project? launching a series of workshops, a new product, a new website? need help coordinating all the different players?
  2. Sourcing and booking venues for staff parties /Directors meetings or looking into possible venues for upcoming events
  3. Capturing business cards to your CRM system Have you been hoarding your business cards all year in a drawer? time to get them onto your CRM system! Havent got a CRM system well then its time to implement one
  4. Cleaning existing mailing lists so you are ready to make those calls come next year
  5. Chasing outstanding payments so you can start every month in the black
  6. Scheduling appointments with staff, partners, and clients over holiday period so you don’t have to
  7. Booking travel and accommodation arrangements for all high flying engagements you are attending
  8. Scanning important documentation -let me help you make some head and office space by digitalising everything and create work for shredding companies at the same time!
  9. Carrying out research on existing competitors, potential clients etc.
  10. Most important at this time of year but important all year round!-sourcing & ordering gifts online

Contact me VirtuAli today, your family and friends will thank you for it on Christmas Day and possibly for the rest of the year!

Article published on LinkedIn 24th November 2016

https://www.linkedin.com/pulse/10-reasons-hire-virtual-assistant-any-time-year-alison-matthews

November 24, 2016 / No Comments /  
February 22, 2016 / No Comments /  

Hello is it me you are looking for? A Virtual Assistant

I recently saw an advertisement in one of Northern Ireland’s leading newspapers placed by a busy entrepreneur who was looking for a remote PA who would mostly complete administrative tasks for them away their business premises, i.e. virtually.

It reinforced my concern that few very self-employed small business owners in N. Ireland (who are my main target client) know that 1) administrative support on a remote pay as you need basis exists 2) that the term for the professional providing this service is ‘Virtual Assistant’ (common abbreviation =VA).

My existing clients have all affirmed that they didn’t have the reflection to look for the administrative assistance they needed by searching the term ‘ virtual’ but rather under terms such as ‘PA’, ‘secretarial services’,‘remote administrative support’ etc.

What is a Virtual Assistant?

Definition of a Virtual Assistant: a highly-skilled, independent professional who remotely provides administrative, technical and/or creative business support services’

A Virtual Assistant is exactly what the name implies :

  1. A person (male or female) who with the beauty of modern technology i.e. virtually can assist you with whatever time-consuming business support needs you have
  2. This person normally works in a location physically remote to you, i.e. virtually from their own office
  3. This person can work even in a different time-zone to yourself within reason (for last few months I have liaised with a service provider on PST which worked out surprisingly well).

Generally, Virtual Assistants tend to have 8-10yrs (15yrs in my case) varied administrative experience across a range of sectors, have developed a range of specialised skills and sometimes in different locations (I’ve worked abroad 10/16yrs of my working life). A lot of Virtual Assistants I know have worked with such a level of autonomy and flexibility that they decided to become freelance so they can share their expertise with a range of clients.

How do you know you actually need a VA?

As a micro/small-business owner, how do you know you actually need a VA? Like those quizzes you fill out in magazines, the answer depends on how many times you answer YES to questions below:

  • Are you struggling in a day to manage your ToDoList mainly due to all time consuming administrative tasks you have?
  • Do you need to outsource administrative tasks but don’t have resources to hire a full-time PA/admin support?
  • Do you need to outsource administrative tasks but don’t have physical space to house a full-time PA/admin support or don’t want someone intruding in your space?
  • Do you need someone you can trust implicitly with confidential data related to your business /personal life and who you don’t need to spend hours training?
  • Do you think your time would be better spent concentrating on growing your business rather than on administrative tasks?
  • Is your work time eating increasingly into your private time?

If you answered YES to 2 or more of questions above, then you need a Virtual Assistant! But where to find one?

How to you find a ‘Virtual Assistant’?

Whether you need help on a one-off project (e.g. researching a CRM system), or need someone for ongoing support (e.g. formatting quarterly/annual reports, managing your social media accounts etc.), there are several Directories specifically listing VAs such as BeMyVa (search by country/county/skillset) or you can advertise on sites such as Elance and Peopleperhour. In a small country like Northern Ireland, most VAs list themselves under secretarial services in general directories such as 4NI.co.uk, Yell.com and/or local Enterprise agencies directories. We may also have a strong presence on Facebook and Twitter or even put an advertisement in our local paper. Each VA offers different services and packages unique to their skills. You can search on LinkedIn of course under term virtual. Check out my profile https://uk.linkedin.com/in/alisonmatthewsvirtuali/en

Spreading the ‘virtual’ word

So you are a busy entrepreneur reading this and in the course of a few minutes, you’ve learnt-what a Virtual Assistant is, how they can help you and where to find them! What is next step?

Please keep spreading the word! An independent review on self-employment was recently completed by Julia Deane on behalf of the UK Government. She stated that ‘the number of self-employed in the UK currently stands at 4.6m, an all-time high. Furthermore, this number is growing and the trend seems set to continue. This group now represents 15% of the UK workforce’. Seemingly only 25% of these people have a full time paid employee. As this trend continues proportionately I think the Virtual Assistance industry will also continue to grow to meet demands of these businesses many of which are micro/small so please help promote us VAs so we can help you, the busy entrepreneur continue to grow!

 

VirtuAli Administrative Solutions

https://uk.linkedin.com/in/alisonmatthewsvirtuali/en

https://www.womeninbusinessni.com/news/member-news/virtuali-takes-away-the-pain-of-admin!.aspx

https://www.facebook.com/virtuali.uk/

https://twitter.com/VirtualiAlison

https://www.linkedin.com/pulse/hello-me-you-looking-virtual-assistant-alison-matthews?trk=prof-post Published LinkedIn 22nd February 2016